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5min chapter
How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)
The Science of Scaling
The Importance of Leadership Growth in Revenue
Mark Reber: A lot of revenue leaders, they're still focused on just hitting targets. He says companies need to think about what their ultimate enterprise value is and then build towards it. O'Connell: I love how you tied the leadership growth that we talked about in the first half to this PLG trap as a perfect example.
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