The Secret to High Converting Launch Copy with Brittany McBean
The Art of Online Business
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What's the Difference Between Messaging and Launch Strategy?
The type of launch that you do depends on your preference and your values. The goal isn't getting some one to buy at the end of the day, it's helping reframe power them to make a confident decision. And so in doing that research, you're able to map out that human journey. We know exactly where the student is before they've met rick. They are when they are inside a podcast listener or facebook group. When we did m surveys and posts about what we did for our launch, those were just the side bar data. It wasn't like i was trying to show people how much money I could make by selling this course through my own marketing strategy. But if
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