I think sometimes they're like, we want to do some of the sexier work. So I don't know if it's also like our action sometimes egg that on. You get more funding for the more exciting new stuff and you can get businesses to invest in your department. If you've got a complex problem, then you know, look for the more complex techniques. But yeah, many situations where a simple statistical technique will give an answer faster with smaller amounts of data, fewer resources.

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