Lateral with Tom Scott cover image

30: The orchestrated in-joke

Lateral with Tom Scott

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The Importance of Blue and Orange in Advertising

In the 1966 Le Mans 24 hour race, the car that crossed the finish line second was judged to be the winner. The driver ahead of them wasn't disqualified or sanctioned. I feel like if your Formula One car has knee jacked to seat and you use it, that's probably not going to get you the win. In my head, this was a news page because it was a word search. But is it an advert that's on the side of a highway or did a bus stop or does it matter? News paper doesn't matter. This advert is to raise public awareness of something. Both of the colors mentioned are relevant. And if you can figure out the importance of the blue

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