I think people get into a cognitive bias with all of that. They really promote being natural and everything, but they're writing in airplanes and cars instead of riding horses. So I think what we're looking at here is that we have such fate in the medical systems and the regulatory agencies that we accept it without question rather than looking at what makes sense. It's like Roger Banister running the four minute mile. That was the thought. He ran it. The next thing you know within the next two years, 20 people ran a four minutemile. And nobody wanted to take the chance on doing something that was outside of the standard of care. We have to have those pioneers that go out

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