Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site.
In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online.
Hit PLAY to hear:
- ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff.
- 💎 Why made-to-order products can outperform traditional inventory in eCommerce.
- 📲 The high-touch customer service strategy that turns buyers into lifelong fans.
- 🎪 How offline pop-ups and events drive massive online sales (and trust!).
- 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers.
- 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece.
Key timestamps to dive straight in:
[03:43] Hands-On Jewelry Design Process
[08:39] Ethical Gemstone Sourcing Insights
[12:22] "Future Plans for Outsourcing"
[15:04] "In-Person Events: Essential Connection"
[16:28] Pop-Up Events and Collaborations
[19:45] Listen to Carter’s Top Tips!
Full episode notes here: https://ecmp.info/576
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