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(BNS) How To Know When To Kill Your Startup

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Navigating the Pivot: From Idea to Market Fit

This chapter explores the emotional and strategic challenges faced by a startup team as they pivot from their original product idea to a more market-responsive collaboration tool. The discussion highlights the insights gained from user feedback, the importance of adaptability, and the internal dynamics of the team during this transformative journey. It emphasizes the necessity of maintaining core values while embracing new directions to better meet user needs and achieve growth.

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