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3min chapter
Clickbait’s destructive legacy
The Gray Area with Sean Illing
The Ultimate Viral Cocktail
"It's not physics, it's psychology. And I think that's what he understood," she says of BuzzFeed founder Jonah Peretti. "He was just always focused on why would someone share this? What's your motivation for sharing this thing?" She didn't want the job but could see her audience moving from politico.com and blogs to Twitter.
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