The key is when you're talking for somebody to say, hey, is this so? Are we at an ideation phase right now at W.I. where we should be thinking about that? Or are we just like, how are we going to get this done? And here's what happens in our meetings. The answer is usually yes. So a lot of the place that the language comes up is in meetings,. A practical way to help people make this sticky in their organization is to use working genius in meetings.