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Season 6, Ep. 3- Jeremy Utley: Achieving Creative Breakthroughs with Ideaflow

Better Innovation

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Innovation Is the Collision of Seemingly Unrelated Frames of Reference

When you're trying to solve a problem being connection or collision hungry. Arthur Kessler the Hungarian philosopher defined creativity as the collision of apparently unrelated frames of reference. If I say give me an idea you just immediately get up and walk around the block. Because you know what I need is new input. And so what we want to do is at least get people to put a side bet on being thoughtful about seeking inputs.

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