11min chapter

KERA's Think cover image

Are we losing our appetite for big portions?

KERA's Think

CHAPTER

The Portion Size Paradox

This chapter explores the historical increase in portion sizes in the U.S. since the 1970s and its effects on eating habits and health. It examines how larger portions contribute to obesity and related health issues, highlighting the psychological factors that influence our consumption patterns. The discussion includes strategies for addressing portion size to promote healthier dietary choices without compromising consumer satisfaction.

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