How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie
B2B Growth
00:00
How to Build a Hyper Personalized Microsite?
Aims to provide a very differentiated experience for prospective buying committee on the accounts we're going after. Personalization not just from one touchpoint, but across every touch point, an every channel that they come across with us. Use a robust tex tact for maximising our effectiveness on our marketing reach and minimizing the dollar waste. And finally, tracking and learning from every intraction.
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Transcript
