286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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Trade Shows
i joined in late tran 19. We had two trade shows we went to before covid. You know, we tracked legent efforts with those. A not a lot of success from the to that i oversaw. And then things went on hiatus with a oved. But now things are open and back up. And the e, the mood is, let's, let's go to all the trade shows. I'm trying to slow that a bit. There's misalignment at the executive level about what this function should dofor sure. Ye haven't changed the culture a bit. One thing that has come to mind is, like, can we pilot some smaller, more local
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