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Christmas TV Ratings and Scheduling Strategies
This chapter explores the Christmas television ratings, highlighting the BBC's success with shows like Gavin and Stacey while confronting the performance struggles of other channels like ITV. It offers insights into the crucial role of strategic scheduling in attracting viewership amidst changing audience habits and discusses the ongoing challenges faced by soap operas in the television landscape. Additionally, it examines the innovative scheduling of the show 'Traitors' and the impact of social media on viewer experiences.