16min chapter

Talking HealthTech cover image

76 - Australian HealthTech Venture Capital Panel Discussion - Niki Scevak (Blackbird Ventures), Dan Krasnostein (Square Peg Capital), Jackie Vullinghs (AirTree Ventures)

Talking HealthTech

CHAPTER

Understanding Healthcare User Needs and Sales Strategies in Health Tech

This chapter emphasizes the importance of tailoring healthcare software to frontline care users, focusing on go-to-market strategies that show a clear return on investment for hospitals. It discusses challenges in selling health tech to providers, the perspective of venture capitalists on health tech funding in 2020, increased interest in tech investments in healthcare due to COVID-19, and key considerations for venture capital firms looking at health tech investment opportunities.

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