Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions
Startups For the Rest of Us
Identifying the Ideal Customer in SaaS
This chapter explores the complexities of defining an Ideal Customer Profile (ICP) for SaaS businesses, stressing that high-paying customers may not be the best fit. It emphasizes the importance of retention and expansion while exploring promotional strategies, such as affiliate marketing, to drive sustainable growth.
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