Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions
Startups For the Rest of Us
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Identifying the Ideal Customer in SaaS
This chapter explores the complexities of defining an Ideal Customer Profile (ICP) for SaaS businesses, stressing that high-paying customers may not be the best fit. It emphasizes the importance of retention and expansion while exploring promotional strategies, such as affiliate marketing, to drive sustainable growth.
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