THIS IS REVOLUTION >podcast cover image

POP LIFE EP. 45: LOLLAPALOOZA AND THE RISE OF ALTERNATIVE ft. KATHERINE RYE JEWELL

THIS IS REVOLUTION >podcast

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The Irony of Corporate Sponsorship in Alternative Music

This chapter explores the commercialization of alternative music events like Lollapalooza and the irony of corporate sponsorship from traditionally harmful industries. It examines the evolution of the term 'indie' and its shifting meaning in the context of mainstream corporate structures, contrasting the complexities of maintaining artistic integrity against commercial pressures. The discussion reflects on the historical and socio-economic background of music consumption, emphasizing the impact of digital disruption on artists and their creative expression.

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