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David Friedman | Gaming the Future, Chapter 4: SKIM THE MANUAL | Intelligent Voluntary Cooperation.
The Foresight Institute Podcast
The Benefits of Focused Advertising
In general, there's a predominant aversion to that because I guess the reason is that they value privacy over time. So it seems to me beneficial to most individuals to have focused advertisements that are most likely to satisfy their desires. The cost on the privacy of revealing their preferences to advertisers is a very, very real cost and my habit is always toturn that off anytime I'm given a switch to turn that off.
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