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Gamifying Your Customer Retention Strategy with Mark Stern

The DigitalMarketer Podcast

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The Power of a Box Experience

We like to anchor a lot of things or what are the things that we naturally save in life. The bigger the box, the more likelihood someone's going to break it down and throw it out. So I'd rather make a smaller box the size of a book that you can put on your bookshelf. We may say it's box one of four, create that open loop so they know that the longer that they engage, they can start to collect all the pieces.

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