2min chapter

Me, Myself, and AI cover image

Extreme Innovation With AI: Stanley Black and Decker's Mark Maybury

Me, Myself, and AI

CHAPTER

The Importance of Listening to the Right Signals

There are many voices that get an opportunity to influence the market dynamics. If you're not listening to the right signals, if you don't have a customer signal or technological disruption signal, you need all those signals. And then importantly, you need lessons learned. You need good practices. Early in the idea, generation side, are you using design thinking? Are you using diverse teams? Are you gathering insights in an effective way? Then as you go through to generating opportunities, are you beginning to do competitive analysis?

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