Building a Product - How to Avoid Hidden Barriers

There are often basic expectations that a customer won't explicitly mention, but if your product is missing those features, the customer will be unhappy and might not even use it. Early test phases with key customers can help make sure you don't miss a hidden barrier. Building something new involves imagining the future and making it happen. We frequently find it useful to start development on a new product by describing what the world will be like when the product's done.