REWIRED: Protecting Your Brain in the Digital Age with Carl D. Marci, M.D.
Cults, Culture & Coercion with Dr. Steve Hassan
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What's Happening Now With Our Brain?
The brain is very complex, right? 80 to 100 billion neurons, each one making between 10 and 20,000 connections. And what's critically important is it starts with attention. Then it goes to emotion and part of emotion is reward. What the social media companies and big technology companies are designed to do is grab your attention first and then fire your emotion and reward centers. That series of events I just described, attention to something that emotionally moves you, lays down a memory trace and ultimately changes your behavior.
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