AI and the Future of Marketing: How to Embrace Change Without Losing Control
Marketing Trends
Harnessing AI in B2B Marketing
This chapter discusses the transformative role of AI in B2B marketing, focusing on the balance between leveraging its capabilities and maintaining control. It highlights practical applications, such as personalized content creation and enhanced productivity, while raising important questions about accountability and fair compensation for content creators. Personal anecdotes illustrate the versatility of AI tools in both professional and everyday scenarios, highlighting their potential in enhancing creativity and engagement.
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