How to Lead a Client Through a Project

"I debate this all the time. I want to license my work like in posting something online is a way to say, hey, this is available, come and take it," he says. "It worked out great with the super chair, but, you know, with other ideas, like maybe I need to be more diligent." He adds: "This AI fiasco with this artist was interesting and just got me thinking a lot about the performance of design"