Use AI to Amplify, Not Replace, Expertise

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In this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He explains how success with AI isn't just about prompts, but about rethinking how we approach intelligence, collaboration, and productivity in an AI-assisted world.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Timestamps

• 00:00 – Why it’s about how you think, not what you type
• 00:49 – Mindset Shift 1: Thinking alone → Thinking with a co-intelligence
• 02:52 – Mindset Shift 2: Copying prompts → Practicing prompting
• 05:13 – Mindset Shift 3: Google searching → Discovering with AI
• 06:57 – Mindset Shift 4: Directing AI → Dialoguing with AI
• 08:39 – Mindset Shift 5: Fear of replacement → Amplifying your expertise