2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Whoop Founder: How I Built A $3.6 BILLION Company & BEAT Apple! Will Ahmed

The Diary Of A CEO with Steven Bartlett

CHAPTER

Is There a Difference Between Advertising and Productivity?

I think there's a certain authenticity that consumers gravitate to, whether they're intentionally recognizing it or not. We've had very unusual relationships with athletes and I think in large part, because we've been able to build the technology that they get value out of. And yeah, for us, that's been core to our identity.

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