2min chapter

Hidden Brain cover image

Afraid of the Wrong Things

Hidden Brain

CHAPTER

Is There a Short Cut to Imaginability and Memorability?

The availability huristic refers to the mechanism whereby we judge the frequency or the probability of something by how easy it is to imagine it happening. The researcher talli char at once conducted a study where she asked people about potential negative life events. She found that people generally underestimated the likelihood of bad things happening to them, compared to the likelihood of the bad thing happening to others. Does optimism and the optimism bias shape our ability to look danger in the eye?

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