3min chapter

Behind the Brand with Bryan Elliott cover image

Chris Voss | Master the Art of Negotiation in Business and Learn to Win | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Going First Versus Going Second

"She who names price first loses. I learned that the hard way," he says. "Everything a rand, a price, begins to either make it a good deal or a bad deal." If you're really focused on price, there's a reason for your focus on price. Price doesn't make deals. Price breakes deals.

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