Behind the Brand with Bryan Elliott cover image

Chris Voss | Master the Art of Negotiation in Business and Learn to Win | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Going First Versus Going Second

"She who names price first loses. I learned that the hard way," he says. "Everything a rand, a price, begins to either make it a good deal or a bad deal." If you're really focused on price, there's a reason for your focus on price. Price doesn't make deals. Price breakes deals.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner