The Evolution of Legal Advertising and Impact on Personal Injury Lawyers

If you can make it through three years of law school, you too might end up on a billboard.  Zachary Crockett makes the case.

• SOURCES:
  • Jason Abraham, managing partner of Hupy & Abraham.
  • Nora Engstrom, professor at Stanford Law School.
  • Kyle Hebenstreit, C.E.O. of Practice Made Perfect.

• RESOURCES:
  • “Personal Injury Settlement Amounts Examples (2024 Guide),” by Jeffrey Johnson (Forbes Advisor, 2022).
  • “Low Ball: An Insider’s Look at How Some Insurers Can Manipulate Computerized Systems to Broadly Underpay Injury Claims,” by Mark Romano and J. Robert Hunter (Consumer Federation of America, 2012).
  • “A Century of Change in Personal Injury Law,” by Stephen D. Sugarman (UC Berkeley Public Law Research Paper, 2000).
  • Bates v. State Bar of Arizona, in the Supreme Court of Arizona (1977).