Is There a Costo Sampler in Content Marketing?

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Top of funnels is just a way to get attention, bring people from non-owned channels. For paid media, you have to tell more of a story that is related to your company. Be really focused and nail content market fit on one channel or one persona. Find where there's gold in those hills; then go get a bunch of dynamite,. blow it up and get all the gold out of it before you move on to the next spot.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share