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#240 Category Content vs Commodity Content - Camille Trent

Breaking B2B - B2B Marketing & Demand Generation Podcast

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What's the Difference Between Category Content and Commodity Content?

The final conversion point is that we want prospects to speak to sales teams for. And so if you're wanting to get to revenue faster, then you build a cadence or like a regular cadence of explaining, educating the market. There's two things that go into like the consistency of like seeing you every day. The qualitative stuff of again, going back to that same example of that report, somebody shared with us like, Hey, this is great. And I look at those types of things to see, you know, website content, what is resonating with people.

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