The Other Game: How Athletes Become Brands
DealBook Summit
The Athlete's Balancing Act
This chapter delves into the challenges and sacrifices faced by professional athletes in balancing their careers with personal lives, particularly after becoming parents. It highlights the importance of authentic fan engagement on social media while navigating the pressures of public scrutiny, especially for female athletes. The discussion encourages a reconsideration of the obligations athletes feel to maintain their public personas in an ever-connected digital age.
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