
Behind the winning work: WARC Rankings Effective 100
The WARC Podcast
Empowering Fulani Voices Through Adlam
This chapter explores a campaign that successfully introduced a written form of the Fulani language, Adlam, empowering communities to express their identity and history. It also outlines Microsoft's commitment to enhancing literacy and accessibility by integrating the Adlam typeface into its products while ensuring user-friendly access.
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