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Behind the winning work: WARC Rankings Effective 100

The WARC Podcast

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Empowering Fulani Voices Through Adlam

This chapter explores a campaign that successfully introduced a written form of the Fulani language, Adlam, empowering communities to express their identity and history. It also outlines Microsoft's commitment to enhancing literacy and accessibility by integrating the Adlam typeface into its products while ensuring user-friendly access.

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