The Untapped Opportunity in B2B Digital Commerce for Mid-Market Manufacturers
Great Question: A Manufacturing Podcast
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Embracing Digital Commerce: A Necessity for Mid-Market Manufacturers
This chapter emphasizes the urgent need for mid-market manufacturers to adopt digital commerce practices in an evolving B2B landscape. It discusses shifting buyer expectations, particularly influenced by millennials and Gen Z, and highlights the challenges and opportunities for manufacturers in leveraging technology to remain competitive.
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