The Innovator's Dilemma by Marton Chrisinson

People have these limiting beliefs. They may not even realize they have them. Ye, you even hint at a question towards them, they can sometimes crumble very quickly,. Yet, which leads us into the next one, principle, five, beliefs defend themselves. We will try to find information that confirms those beliefs because it's comfortable. And if we're presented with something that is, in fact, very contradictory to what we already believe, we'll somehow spin it with some crazy, ridiculous logic.