"How can you drive the boat if you don't know which way you're trying to go?" "It's a very important question. A lot of people really do enjoy being around people who just tell them, yes, I don't know a single human being that wins on a large scale," he says. 'If we want to see why someone does something, look at what happens afterwards' "'I'm going to go one more level on this and then I'll shut up,' it applies to all humans in general.' It's real." ''We believe that companies can crush the companies that are built on punishment,'" he adds.