2min chapter

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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

Innovation - What Was Your Understanding of Innovation Before Clay?

Amy Bernstein: What was our understanding of innovation before Clay gave us disruptive innovation? She says a lot of people still thought about innovation as something that came out of R&D groups. The classic would be like DuPont and nylon, right? And they invented this thing that meant women didn't have to spend hundreds of thousands of dollars collectively on silk stockings.

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