Sequel post to https://polyinnovator.space/you-need-to-be-putting-out-100-pieces-of-content-a-day/ I figured it would be wise to check that post out, although it is a paid post. If you message me mentioning this post you’re reading I’ll give you free access to check it out.

This all started cause of Gary Vee, and I know that for a lot of people he can be a bit much. Although when watch his stuff for a while and/or read his books, then you can see that he really is genuine. He cares about his audience, and tries to give out quality advice. This idea though that he put out, it did scare a lot of people. They thought to themselves how could I ever do that, or I can only post a couple times a week - how can I do that?

For me my brain just went “how do I do that successfully?”, and in particular without burning out. Getting to those 100 posts isn’t as simple as just making 100 tweets, or doing a 100 videos. However it is actually a lot easier than that!

Why is it important to do this?

I find that I particularly enjoy making content, and the premise of trying to reach an even greater level of output really excites me. That is my own personal motivation.

However people like Alex Hormozi puts out 450 pieces of content a week. At least at the time he was on a podcast telling the host that. Which is an insane amount. We’ll get into what “Pieces” really means in the next section below, but the point is that you need to put out 100x more than what you are doing now.

Most people may put out a reel a day, or 3 reels a week. MAYBE, just maybe, you cross post those to tiktok and shorts. Although that isn’t always a given!

Perhaps you put out a linkedin post a week, or a twitch stream, or maybe a youtube video. Regardless count those out.

In total even if you did ALL of what I just said, it comes out to only 12 posts in that week. TWELVE!

You might have read this section thinking oh wow they are doing all of that? I’m only do “X” platform at the moment, and I get it. Its hard sometimes, but it doesn’t need to be as hard as you think it does.

Most of the time the pieces aren’t coming from scratch, and usually they are syndicated as well.

How do I do it?

Okay let me be clear I don’t necessarily do 100 posts a day, but I also don’t count regularly either. It is more of a goal rather than a checkbox to check off. Here are some examples.

Every time I make an interview that video goes out, 1 post on YT, then it also goes to Spotify and Itunes 1-2 posts (depending on how you count it), then I drop it into OpusClip. I get around 15-30 clips depending on the context of the video. I send those out about 8-10 clips a day. Let’s go with the 10 for ease. However when I send out those clips, they go out to YT, Insta, FB, Linkedin, Tiktok, and Pinterest. 10 posts x 6 platforms. That alone is now 60 posts plus the 3 of the actual full length as well.

Mind you that is just from the interview, and not counting my plethora of solo content as well.

Thanks to Nuelink any time I make a post, whether it is a YouTube video, podcast episode, or blog post/newsletter; They always go out across my social media channels automatically. I.e. FB, Pinterest, Linkedin, Twitter, Mastodon, Bluesky, Threads, etc.

So even the basic social sharing OF your posts gets put out via RSS to Social automation. That means 6 posts just from sharing your video*, which is also a post.

Highlighted Tool of the Week: Nuelink (aff link)

I’ve mentioned this tool in practically every post I make, but that is for a reason. I’ve been able to achieve so much from using it. For over a decade I’ve looked for a social media management tool for two unique use cases: RSS/YT to Social automation, and Bulk Upload Tiktoks/Shorts/Reels.

Nuelink not only has both features, is always improving and updating the interface to better, it also does both features rather well. I might add that recently I decided to making clips channels for my two shows, and I used Nuelink to quickly schedule out all 2,600 clips across the two show’s channels.

If you want to try it out here is my link!

http://nuelink.com/?via=dustin

🥡 Takeaways

It really does come down to repurposing, and chopping things up, then syndicating them across many platforms.

For example most people don’t even think of Linkedin, let alone Pinterest, when it comes to sharing short form video. Did you know that Bluesky ALSO has a short form video feed?? (mobile only). These are places where you might not have even considered in one way or another, but all you’d have to do is add one more check box on Nuelink for example, and syndicate to those platforms.

That 3 more pieces every time you post. If you use a tool like OpusClip to repurpose your videos, even just adding in a few short form videos a week. That can add up to a lot of extra posts, especially when you syndicate them.

When you start thinking about the 100 or even a 1000 posts a day mindset in the sense of multiplication and repurposing. It starts to become a lot more palatable.

Let me know in the comments if you think there is a detail I need to go into deeper in a future post!

Related:

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