Embedding technical validation in CRM

On the PreSales Podcast, James Kaikis and Richard Armstrong connect on the topic "The Technical Win". Richard, Head of Americas Solutions Engineering at Cloudflare, talks about the highly debated Technical Win and how it allows organizations to be clearer on what Sales Engineers are accountable for. As PreSales professionals, We must be able to show the business quantifiable results, how and to what extent we are contributing.