
S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev
Experiment Nation: The Podcast
The Importance of Minimum Effective Interest in Tests
One of the major findings of the previous meta-analysis was that a lot of tests were actually not very well-powered. Two thirds of tests had, I mean, the minimum effect below 10% lift. So only 25% of tests get the ability to detect a lift of 10% and 10% is huge if you look at the distribution of the actual effect sizes. But with under power tests, you would miss those true effects of 2% and 3% way too often,. 80% of the time, which is unacceptable.
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