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David Cancel: Lessons from HubSpot, Drift, and Beyond

The Startup CEO Show

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Navigating Growth and Market Fit at Drift

This chapter explores Drift's evolution as a SaaS company in the context of the rise of messaging systems and shifting sales strategies. The discussion highlights the importance of continuous learning through customer interactions, pivotal hiring decisions, and the quest for product-market fit. It also reflects on the complexities of scaling the business and the thoughtful deliberation around a potential sale, ultimately benefiting all stakeholders involved.

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