What’s behind the Beyond Meat rebrand?
Most Innovative Companies
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Rebranding Beyond: Navigating the Plant-Based Landscape
This chapter explores the rebranding of Beyond Meat to Beyond, highlighting its challenges in a competitive plant-based protein market and a significant decline in market capitalization. It examines consumer preferences, the complex relationship with meat alternatives, and the social dynamics of meal preparation among diverse dietary groups. Insights from experts and long-time vegetarians reveal the nuanced perceptions of taste and texture in alternative meats, raising questions about their appeal to both meat-eaters and non-meat-eaters.
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