2min chapter

Marketing Against The Grain cover image

Rethinking your Market with Everette Taylor (CMO of Artsy)

Marketing Against The Grain

CHAPTER

The Importance of Respecting Your Creators

It seems like what you're really saying is let the creator lead. You want them to respect you because once they lose respect, they're going to look elsewhere. And that's something that also I didn't touch on: giving creators and artists a sense of identity on your platform is extremely, extremely important. When you Google Most Artists, the first thing that's going to come up is their R.T. page.

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