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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

The GTMnow Podcast

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AI's Transformative Role in Marketing

This chapter explores the profound effects of artificial intelligence on marketing and organizational processes, emphasizing the balance between automation and personal touch. It discusses the need for effective collaboration between humans and AI, highlighting the importance of maintaining authenticity in content creation. The conversation also addresses challenges in digital marketing, emphasizing adaptability and the significance of technology in enhancing, rather than replacing, human efforts.

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