As an online expert, coach, or content creator, there are really only two things that should ever be at the forefront of your mind: your brand and your offers. In this episode, I'm breaking down what I call the art of the offer, including the three foundational pillars that every irresistible offer is built on, the biggest mistakes I see coaches making when they try to craft their pitch, and the trends and changes I'm watching closely heading into 2026.
This one is packed, and next week I'm following it up with an 11-step sequence for how to actually pitch the thing, so make sure you're subscribed!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.
In this episode you'll hear:
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Why I believe brand and offers are the only two things that truly matter in an online business
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The three foundational pillars of any great offer and what most people get wrong about each one
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Why surveys are one of the least effective ways to understand your audience, and what I use instead to find out what people actually want
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The Henry Ford principle applied to offer creation and why selling people what they think they need is a trap that will cost you sales
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How specificity and niching down are going to be more important than ever in 2026 and the danger in going broad with your brand
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The way that the process you use is becoming the most exciting opportunity in this industry right now
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The pricing mistake almost everyone makes and why you should always pick your price first, then build the story around it
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Why AI is actually creating more demand for high-ticket human coaching, not less, and what that means for how you structure your offers
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The danger of outsourcing your business decisions to AI and a cautionary story about a student who followed AI advice straight into their worst launch ever
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/841
