The Real Word cover image

Homes.com VS Realtor.com - The Real Estate Portal Race | The Real Word 271

The Real Word

00:00

How Homes.com Is Making Money

Homes.com will be a promoted listing model similar to what co-star has done on both apartments.com and loopnet.com. Listing agents would want people to be using homes.com or now meaning home shoppers when I say people, because that listing lead is going to come direct to them. Home.com used tracking pixels to retarget visitors to the website with other homes.com ads on the platform. CEO says homes.com is dedicated to enhancing the home buying search process.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app