3min chapter

Beyond The Hype cover image

S03E09. The Future of Synthetic Media

Beyond The Hype

CHAPTER

Product Market Fit - What You Learned

Early hypothesis was around you short cutting video content, i e. taking a video that was already going to be made and lowering the barrier for a producer to make it. What we quickly learnt was there's an entire blue ocean of people that traditionally used text as a medium to communicate. And in these kind of situations, it's just very obvious to both us and to the customer this is a way better product than what they would receive before him.

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