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3min chapter
How not to plan - Les Binet & Sarah Carter
Uncensored CMO
What's the Point of Reflection on the Work?
I think we hit on something. I think there's an idea in there and I think it has some value. And Mr. Ritson helped a lot as well. He's done a great job in kind of banging the drum for it, hasn't he? It's funny actually. The format for the long and short of it is, so I've had people refer to it annoyingly as a booklet or your pamphlet. If you really want to fuck me off, that's a good way to do it. But I think we, and it's in a sense, it was part of a long-running campaign which we're still going on.
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