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12min chapter
How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu
Leveling Up with Eric Siu
Strategic Content Acquisitions and Revenue Attribution
This chapter delves into strategic content acquisitions in the gardening niche, detailing how the speaker acquired successful websites to enhance their online platforms and boost traffic and revenue. They also discuss the challenges of accurately attributing revenue to various organic platforms and the importance of organic reach for business growth. Furthermore, the conversation touches on the acquisition of a company, highlighting the increase in RPM post-purchase and the long-term prospects of the deal.
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