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Nicaila Matthews Okome on building your side hustle

Hello Monday with Jessi Hempel

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How to Be a Successful Side Hustler

Roxanne Jones: Side hustle pro focuses and highlights black women entrepreneurs who started as side-hustlers and scale to full time entrepreneurs. She says it's okay to have real estate on different platforms specifically when it comes to social media marketing because that's what she has at her core, but your audience is not necessarily on all of these platforms. Jones: I had this belief that you have to be this risk taker who doesn't care about money or anything other than just getting your business off the ground. "I wasn't seeing stories of people who liked a safety net"

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